Led a boutique MarTech and digital transformation agency serving nonprofits, healthcare, eCommerce, and SMBs. I’ve directed projects ranging from website redesigns and CMS migrations to CRO/SEO frameworks, CRM integrations, and digital strategy consulting, helping clients secure funding, grow visibility, and scale operations. Hazlflow reflects my ability to operate as both a strategist and hands-on leader, bridging MarTech expertise, creative direction, and business consulting to deliver measurable growth.
Deloitte
Web Design and Development
Served as a Senior Analyst & Web Developer + Designer, where I delivered over 50 enterprise micro websites, aligning complex digital ecosystems with compliance, accessibility, and ESG messaging. I specialized in AEM, Cvent, and accessibility-first frameworks.
Creative Work
Where you can find a few of my hands-on creative expertise.
Senior Content Producer on R&D projects, leading creative initiatives that strengthened brand storytelling and audience engagement. I partnered with product and design teams to deliver high-performing education digital media, podcast branding, and experimental content strategies that expanded Shopify’s reach across global audiences. My work combined creative direction, digital video production, and brand strategy, positioning Shopify’s content ecosystem as both innovative and impactful.
Andor Willow
For Andor Willow, a luxury lifestyle and eCommerce brand. Led creative direction and product photography for campaign shoots that elevated the brand’s digital presence. My work focused on visual storytelling, eCommerce content strategy, and conversion-driven photography, ensuring the brand’s online store not only looked premium but also engaged customers and drove sales. This project reflects my ability to blend creative production with digital growth strategy for consumer brands.
Social Media Marketing & Design
Led design direction and social media content production for brands across fintech, healthcare, and nonprofit sectors, creating digital assets that drive engagement and brand visibility. My work spans campaign design, social media strategy, and content production, with projects for Sekure Payments (fintech campaigns), PureHealth (healthcare communications), and IHOG (nonprofit branding and digital presence).
These projects highlight my ability to blend creative design with digital marketing strategy, ensuring that every asset, whether a social post, brand identity, or campaign visual—connects with audiences and supports measurable business goals.